Build Your Promotion Case
Build a clear case for your next role.
Create your written promotion case, prepare the conversation and develop your next 90-day plan.
For people considering a first management role or greater specialist responsibility within their organisation.
12-week self-guided programme · 12 video lessons + welcome · About 110 minutes · 12 practical workbooks · English
€149 once · Taxes included · Lifetime access
Promotion programme, with an optional Management saving.
Buy Build Your Promotion Case for €149, or add Your First Management Role at a saving:
€99€59
Prefer Management on its own? View Your First Management Role for €99.
A 12-week self-guided programme.
One lesson and its workbook each week: twelve weeks, twelve lessons, one clear promotion case. It’s self-guided, so you can go faster or take longer. All lessons and workbooks are in your library as soon as your purchase is confirmed — nothing is released or emailed on a schedule. It’s a video programme, not live coaching.
Starts with a short welcome (1:14) before Lesson 1.
Three stages, four lessons each.
Stage 1Get clear on the target
Why you want to progress, what the role actually requires, your evidence and whether there is a real opportunity.
01 · Choose the role you wantClarify why you want to progress, describe the work you want and choose one practical first step.
You leave with: A clear reason, a description of the work you want and one first action. · 9:36
02 · Turn vague feedback into criteriaTurn comments like “be more strategic” into criteria you can act on and evidence against.
You leave with: The first row of a criteria-and-evidence matrix. · 8:36
03 · Gather evidence of contributionMove from an activity list to checked examples that show what changed because of your work.
You leave with: Contribution records you can verify and use. · 9:06
04 · Check readiness and opportunitySeparate evidence of readiness, an available opportunity and the decision process.
You leave with: An updated decision map and one next check. · 9:22
Stage 2Make your contribution count
A bounded stretch assignment, accurate visibility, a blocked or shifting route, and a written case.
05 · Agree a bounded stretch assignmentTake on stretch work with a clear purpose, scope, support, workload adjustment and stop date.
You leave with: A one-page assignment agreement to discuss with your manager. · 9:29
06 · Build visibility and useful relationshipsExplain relevant work accurately and build relationships around the role you want.
You leave with: A relationship map, one accurate work update and one specific request. · 9:33
07 · Recognise a blocked or shifting routeRecord what happened when criteria move or you are “too valuable where you are”.
You leave with: A dated process record with one bounded next step. · 9:04
08 · Write your promotion caseSelect your strongest relevant evidence into a short case a decision-maker can read in minutes.
You leave with: A concise written promotion case. · 9:21
Stage 3Have the conversation and decide
Rehearse the hard answers, hold the conversation, weigh your options and set the next 90 days.
09 · Rehearse difficult responsesPrepare for yes, not yet, no available role and changed criteria before the real conversation.
You leave with: Brief response notes for the answers you may hear. · 8:41
10 · Have the career conversationHold the conversation and write down what was — and was not — agreed afterwards.
You leave with: A factual conversation record with owners and dates. · 9:09
11 · Weigh whether to stay, change or look elsewhereCompare a small number of realistic routes, what each offers and what each would cost you.
You leave with: An options comparison — not a decision to resign. · 8:47
12 · Set the next 90 daysTurn your notes into a final promotion pack and a realistic action-and-review plan.
You leave with: A two-page promotion pack and a 90-day plan. · 9:19
One practical workbook per lesson.
Two sample pages from the twelve workbooks. The full workbooks are included with the programme.
Practical questions about the programme.
Do I have to complete one lesson every week?
No. One lesson and workbook each week is the suggested 12-week pace. You can go faster or take longer.
How long do I have access?
Lifetime access. The 12 weeks describe the learning structure, not an access limit.
Is support or coaching included?
This is a self-guided video programme, not live or one-to-one coaching. If you want personal support with a live situation, explore executive coaching.
Who is it for?
People considering a first management role or greater specialist responsibility who want to prepare a clear, evidence-based case and the conversation around it.
Can I get a refund?
You have the standard 14-day cooling-off period that applies to online purchases, wherever the law gives it to you. Nothing at checkout asks you to give it up. Read the full refund policy.